Adult Offers: what are they, what are the advantages and how to choose a good offer
Adult offers appeared a long time ago, but they still remain popular and relevant for affiliates. It is all about the human factor and the desire to look “there”, behind the screen of 18+, at least out of the corner of the eye.
Adult offers
First, let us figure out the basic concepts.
Adult is a business niche aimed at an adult audience.
Adult offers are affiliate programs aimed at advertising goods for adults: intimate goods, dating applications, porn sites, webcams, etc. As you can see, adult refers to almost half of the verticals in affiliate marketing.
Types of adult offers:
- Dating — dating sites, both paid and free. On some they are looking for acquaintances, on others you can find intimate meetings, exchange photos and find companions for one evening.
- Nutra — tablets, enlargers, aphrodisiacs, balms for solving intimate problems.
- Online games — erotic games for adults where there is always an opportunity to donate to buy improvements.
- Webcam — video chats with models who provide a list of services for money.
Different offers bring different profits. Somewhere the profit is made quickly and in small amounts, and somewhere – over a long period of time and large amounts. It is important to understand what exactly you will receive money for – for purchasing, registering, downloading an application, or is it just a percentage. This is selected when choosing a payment model:
RevShare – the thing is that earnings do not come in a fixed amount, but as a percentage of all income. As for the future, the RevShare seems more profitable: it is enough to attract customers once and receive constant profit from them. But in reality, everything is a little more complicated. To work successfully on the RevShare model, you need to correctly approach the traffic source, since you need leads who will systematically spend their money. In addition, sometimes the scheme provides for an option in which the affiliate will not make any profit at all and will go into the red. In general, such a model is suitable for an experienced specialist, but not for a beginner.
CPA or cost-per-action is the most common payment method. Recommended for beginners, since the main advantage of the model is the simplicity, clarity and transparency of affiliate marketing. Action taken = fixed profit received.
CPL or cost-per-lead is a variation of the CPA model. Payment is made for a lead or a completed registration form. The amount of payments is fixed, but it can increase depending on the quality of filling out the form by the lead (for example, filling in not only the main fields, but also optional ones)
CPS or cost-per-sale is one of the simplest and most transparent models. Payment is made after the customer has made a purchase on the site – then the lead can be considered counted. Most often, this model is used by online stores.
Advantages of adult offers
Now let us figure out why it is worth working with adult offers and what their advantage is.
First, as indicated above, this is the variety of verticals. Dating, merchandise, webcams, online games – you can choose and make appropriate promo materials.
Second, there is an active audience. It is not necessary to create demand for the target audience of the adult segment – people themselves are looking for such content and relevant products. The task of the affiliate is to make sure that the audience finds the product they are looking for.
Third, the opportunity to work with foreign geos. At the same time, you do not need deep knowledge of the language: in the 18+ segment, everything is much simpler and clearer.
Where can you choose adult offers?
Site Affiliate Network. is created by Terra leads is one of the best resources for choosing adult offers.
There you can find:
- Convenient offer list where all the basic information is available for quick selection of a suitable offer.
- Constant availability of unique offers.
- Optimized and fast interface to save time.
Question–answer
-How can I find a good adult offer?
Finding good deals is less about luck than about cold calculation. Therefore, several factors need to be considered:
- Offer payment model
For example, it is better for beginners to start with simpler CPA offers where payment is made for the performed action (registration, subscription, installation). And more experienced craftsmen can work according to the CPS model when payment occurs after the order has been paid.
- Offer limitation
Before making a decision, you should carefully read the limitations of the offer and choose what is right for you.
- Communication with the manager
Often, to choose a good offer, it is enough to talk to a manager. They will always give some advice and suggest ready-made and effective solutions.
Finding a good adult offer is not so difficult. First of all, you should clearly understand what you want to achieve. Then match your preferences with the available combinations of payment models and offer types. Affiliate marketing is rarely smooth, so the last tip is to find a compromise between preferences and the offers available.